Design & technology professional with 20+ year background in professional visual design, user experience, front-end development and data visualization solutions. Wide range of knowledge and professional experience. Highly adept in leading and being responsible for large mission critical projects from beginning to end. Have been very instrumental in the product and financial success for several large companies through various roles and responsibilities.
Guided the marketing department and turned around all marketing initiatives, processes, employee excitement, KPIs and marketing campaigns within three months. Created branding material for the company, managed partner relationships and begin to create branded UI components for designers and development teams to utilize in company web-based projects.
Guided the marketing department and turned around all marketing initiatives, processes, employee excitement, KPIs and marketing campaigns within three months. Created branding material for the company, managed partner relationships and begin to create branded UI components for designers and development teams to utilize in company web-based projects.
Imagined, directed and executed marketing digital production pipelines and assets for social media ads, product packaging and video initiatives – which included in-house 3D product visuals and animations.
Introduced education of user experience design and methodology to the company. Mentored marketing team on the process, terminology and deliverables to streamline the marketing team's effectiveness in work.
Educated the team about our patients (the personas) and how to best engage them in our marketing strategies.
Worked with all “Research, Sales & Trading” (RS&T) product teams to support the large desktop / mobile financial intelligence products that serve the sell and buy side investment markets. Provided UX solutions, user testing, metrics, wireframes and high-fidelity prototypes.
Responsible for the UX mission on the "RoadshowAccess" project (the world's first digital roadshow application that supports companies looking to go public).
Worked across all company financial business verticals to support product teams’ desktop applications by providing UX solutions that included but are not limited to documenting users’ use-cases with empathy and journey maps, testing product hypothesis, creating and testing user workflows with low-fidelity wires, creating high-fidelity clickable prototypes and working with development and QA with spec sheets and design library knowledge to insure proper execution on approved UX solutions.
Operated technology services company that provided national business clients professional graphic arts, web development, and computer repair services.
Secured and maintained all office computer networks and provided customized technology solutions when various needs presented themselves.
Responsible for entire company presence online and any digital marketing assets used with leadership to negotiate sponsorship conversations with companies. Conceptualized and provided different types of custom digital graphic assets for the race team’s marketing initiatives. Many assets were used for online and print marketing, digital media, NASCAR-approved vector decals for race car and truck designs and more.
Provided countless custom digital art designs that were focused for web and print audiences and maintained company’s secure network infrastructure.
2018-2021 - Advisory Board Member
The Triangle User Experience Professionals Association was founded in 2006 and is the North Carolina Raleigh/Durham/Chapel Hill chapter of the User Experience Professionals Association. We are focused on building and supporting the local community of practitioners who craft great user experiences.
Src: TriUXPA website
I sat on the board of advisors and assisted other members with fundraising ideas, coordination of guest speakers, workshops, events and membership initiatives.
2001-2003 - Board of Advisors Member
Assisted other board members with animal adoption initiatives and fundraising. Created, managed and funded the official organization website that served to inform the public of the group, shelter and pet adoption drives.
A walkthrough of some real UX projects that helped users over the years.
Examples of a very small collection of visual design assets.
A small showcase of some of the 3D artwork and media that has been created for fun and projects.
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