VISUAL DESIGN
Product Info Ad
Med. Marijuana Certification Ad
Single Product Info Ad
A sample product informational ad for a national supplements company.
Single Product Info Ad
Med. Marijuana Certification Ad
Single Product Info Ad
Another sample product informational ad for a different national supplements company.
Med. Marijuana Certification Ad
Med. Marijuana Certification Ad
A medical marijuana certification service ad created for a healthcare clinic.
Product Benefit Ad
SOCMED Paid Ad for Google
A sample ad created for a national supplements company that showcases two of their products with benefits of each.
SOCMED Ad for Supplement
SOCMED Paid Ad for Google
SOCMED Paid Ad for Google
A social media ad created that showcases a particular product and shows an offer.
SOCMED Paid Ad for Google
SOCMED Paid Ad for Google
SOCMED Paid Ad for Google
A social media ad created for a healthcare company that targets knowledgable patients of hormone replacement therapy (HRT) on paid search.
DIGITAL ILLUSTRATIONS
Bringing Ideas to Life Through Digital Illustration
Every illustration tells a story. Whether it’s for branding, editorial pieces, web design, or personal projects, my work blends artistic vision with digital precision to create compelling visuals. From detailed character designs to sleek vector graphics, each piece is crafted to captivate and inspire.
Male Excel Blood Spot Test Kit Illustration to Product
Male Excel/WellTrust's National HRT Test Kit
I was responsible for designing the product packaging for a new hormone replacement test kit being sold nationwide. After receiving the die line artwork from our commercial printing partners, I created this all-vector illustration artwork for the box, instruction booklet and required medical documentation with the guidance of company stakeholders.
Stand alone kit box
Box with male and female kits
Box with male and female kits
This test kit was designed to align with WellTrust Medical's color palette. The differentiation between the male version (Male Excel) and the female version (FemExcelle) was achieved through branded sleeves.
Box with male and female kits
Box with male and female kits
Box with male and female kits
This image shows the standardized box packaging (middle) with both FemExcelle (left) and Male Excel (right) sleeves.
Kit box with female sleeve
Box with male and female kits
Illustration of the kit's instruction pamphlet
A better view of the FemExcelle sleeve on the test kit box.
Illustration of the kit's instruction pamphlet
Photo of the printed welcome card and instruction pamphlet
Illustration of the kit's instruction pamphlet
This image showcases the illustration created for the front cover of the test kit's tri-fold instruction pamphlet.
Illustration of the kit's blood collection instructions
Photo of the printed welcome card and instruction pamphlet
Photo of the printed welcome card and instruction pamphlet
Here is a partial image of the reverse side of the tri-fold instructional pamphlet that instructs the user as to how to properly draw blood.
Photo of the printed welcome card and instruction pamphlet
Photo of the printed welcome card and instruction pamphlet
Photo of the printed welcome card and instruction pamphlet
This image represents the final printed versions that are included in the kits that are curently sold nation-wide.
Digital Illustration Created for XP-Pen's "Journey to Miracles" Contest
I created this digital illustration for the XP-Pen "Journey to Miracles" artists contest. The artwork portrays a young boy and girl running through a dreamlike field, inspired by the iconic "Field of Dreams" movie. They are moving toward a radiant light, symbolizing destiny. The piece conveys the message of pursuing your dreams and embracing your life's purpose.
Illustrated Data Visualizations for Ipreo's Data Visualization Library
During my tenure at Ipreo, I led the data visualization team in creating reusable graph designs for infographics and analytical applications. Our efforts supported global capital markets by developing a comprehensive data visualization library, which was transformed into consistently branded design components. These visualizations enabled users to interpret their data effectively, often highlighting when critical actions were necessary. Notably, this work was accomplished before the advent of design systems software like Figma and Sketch.
Official Poster Illustration for Ipreo's Annual Gaming Night
The Ipreo Game Night committee asked me to design the official poster for their internal gaming event, which was showcased across all our global offices. The poster incorporates elements from a variety of games, with a color palette inspired by the iconic arcade-style gaming era of the 1980s.
COMPANY BRANDING
Crafting a Powerful Brand Identity
A brand is more than just a logo—it’s the story, vision, and personality that defines a business. A strong brand identity builds trust, creates recognition, and connects with an audience on a deeper level.
WELLTRUST MEDICAL
I was asked to collaborate with a junior visual designer at WellTrust to create a new logo that conveyed wellness, trust, and nurture. This logo is the result of numerous sketches, mood boards, iterations and stakeholder approvals.
The logo was made into an illuminated sign that is currently visible along with the other beautiful buildings on the Charlotte, NC skyline.
As you walk into the corporate office of WellTrust, you're greeted with the masterbrand logo in brushed metal on a large wall.
The logo adorns a lot of corporate wear and swag such as pens, caps and mugs.
We kicked off a brand awareness campaign when we created WellTrust as the partent company of Male Excel and I worked with my deisgn team to come up with some nice swag.
Another example of branded swag created to help with brand awareness for the company.
I collaborated with the design team to develop the final branding for our $50M run rate company celebration.
BRANDING ASSETS
Brand Book
Font guides for Male Excel
Male Excel Primary Colors
I worked with my team to create the first official brandbook that our agency partners used for Male Excel. A lot of the design was based off of designs already established in the market.
Male Excel Primary Colors
Font guides for Male Excel
Male Excel Primary Colors
I built upon Male Excel's established primary and secondary brand colors by expanding the palette with complementary tones.
Font guides for Male Excel
Font guides for Male Excel
Male Excel Masterbrand Guides
We also helped to establish a comprehensive font usage guide as part of the branding of Male Excel.
Male Excel Masterbrand Guides
Male Excel Masterbrand Guides
Male Excel Masterbrand Guides
We wanted to make sure that all partners used the masterbrand properly so I worked with my team to establish consistent rules around how their masterbrand logo is displayed.
Design Patterns
Male Excel Masterbrand Guides
Design Patterns
As part of the work of establishing rules about the masterbrand, we also created usage rules around variations. of the company logo.
Design Systems
Male Excel Masterbrand Guides
Design Patterns
Over the years, I have developed numerous component and pattern design systems for various companies. These systems include UI components and tested best practices, along with detailed instructions to ensure all creative and development teams can produce cohesive, branded designs across all digital assets.
MARKETING LANDERS AND PRODUCT PAGES
The Male Excel Website homepage design work
I worked with our small design team to create the official home page of Male Excel's website basing decisions on user feedback, persona knowledge and best-practices and soley provided all product image assets.
The mobile view of Male Excel's website
This page was one of the most important pages of the site in the fact that the majority of sales come from the HRT space. Our team used market data, persona knowledge, a solid SEO strategy, design and copy to quickly and effectively educate the user about HRT and engage them while learning.
A mobile view design for Male Excel's weightloss medication
This page was one of the most important pages of the site in the fact that the majority of sales come from the HRT space. Our team used market data, persona knowledge, a solid SEO strategy, design and copy to quickly and effectively educate the user about HRT and engage them while learning.
The Live Forever Health Company Info (About Us) Site Page
I collaborated with my SEO expert and content writer to organize content sections, visual assets, and flow, crafting a compelling narrative about the company.
The Live Forever Health HRT Info Site Page
The Live Forever Health HRT Info Site Page
This page was one of the most important pages of the site in the fact that the majority of sales come from the HRT space. Our team used market data, persona knowledge, a solid SEO strategy, design and copy to quickly and effectively educate the user about HRT and engage them while learning.