I was asked to collaborate with a junior developer at Male Excel and WellTrust to create a new logo that conveyed wellness, trust, and nurture. I designed this logo for the company's brand, and it was adopted as the official logo.
The logo was made into an illuminated sign that is currently visible along with the other beautiful buildings on the Charlotte, NC skyline.
As you walk into the corporate office of WellTrust, you're greeted with the masterbrand logo in metal on a large wall.
The logo adorns a lot of corporate wear and swag such as pens, caps and mugs.
We kicked off a brand awareness campaign when we created WellTrust as the partent company of Male Excel and I worked with my deisgn team to come up with some nice swag.
Another example of branded swag created to help with brand awareness for the company.
I led the initial kickoff of the official brand book/guide for Male Excel.
Male Excel/WellTrust's National HRT Test Kit
I was responsible for designing the product packaging for a new hormone replacement test kit being sold nationwide. After receiving the die line artwork from our commercial printing partners, I created the all-vector artwork for the box.
This test kit is currently sold and distributed nationally to all Male Excel and FemExcelle patients.
The Live Forever Health Company Info (About Us) Site Page
The Live Forever Health Company Info (About Us) Site Page
The Live Forever Health Company Info (About Us) Site Page
I worked with my SEO expert and content writen to structure out the content sections, visual support assets and flow to tell a compelling story about the company.
The Live Forever Health HRT Info Site Page
The Live Forever Health Company Info (About Us) Site Page
The Live Forever Health Company Info (About Us) Site Page
This page was one of the most important pages of the site in the fact that the majority of sales come from the HRT space. Our team used market data, persona knowledge, a solid SEO strategy, design and copy to quickly and effectively educate the user about HRT and engage them while learning.
Product hero design work
Website homepage design work
Website homepage design work
I was part of a very small design team that designed out this hero for the company's proprietary product.
Website homepage design work
Website homepage design work
Website homepage design work
I worked with our small design team to create the official home page of Male Excel's website basing decisions on user feedback, persona knowledge and best-practices and soley provided all product image assets.