WORK SUMMARY

MaleExcel and FemExcel are among the leading online Hormone Replacement Therapy (HRT) healthcare clinics in the United States. We helped pioneer the idea that patient communication in healthcare marketing should be highly visual and easy to understand.

One of the company’s biggest challenges was effectively communicating complex healthcare treatments and medications to prospective patients online. While the written copy was strong, there was little visual identity to help patients connect with or better understand the treatment experience. To solve this, we developed custom 3D visual representations of the products and medications patients could expect to receive.

Over the course of approximately two years, our work helped both clinics significantly increase conversions by integrating our custom 3D models across a wide range of marketing campaigns and digital initiatives.

screenshots from MaleExcel and FemExcel Hormone Replacement Therapy (HRT) clinic websites.